Berlin, May 8, 2018 — The German gambling market is continuing to rise. In 2017, the German gaming market (lotteries, bets, gaming machines and machines ) created a gross gaming revenue of 13.5 billion euros that’s an increase of 300 million euros in comparison with 2016. This equates to further biennial earnings of 1 billion euros compared with 2015. Most of the gaming segments gained from the overall positive economic growth in Germany, however, this varied from segment to segment.
These findings are part of the new report German Betting Market Monitor 2018 published by Goldmedia Strategy Consulting.
Record growth from the betting segment, nevertheless, lotteries are under pressure
In 2017, betting notched up the strongest level of growth of all of the gambling segments with a 17 per cent plus in gross gambling revenue (wagers minus payouts) in comparison with 2016. As compared with 2015, the marketplace has increased by 33 per cent in total. This positive trend is expected to continue. The forthcoming 2018 FIFA World Cup in Russia will stimulate additional earnings growth for the 90+ sports gambling operators who are active in the German market. What’s more, the dysfunctional regulatory policies which are still in effect in Germany are ongoing to provide favourable working conditions that are encouraging additional growth.
However, the German lottery segment stays static and gross gambling revenue has fallen by 3 per cent, primarily because of declining ticket sales from the highest grossing 6aus49 lottery game. In addition, the lotteries are experiencing competitive competition from online lotteries operating from Malta with no German licence.
Changes in the gambling machines segment Gaming machines attained yet another very lucrative year, creating a gross gambling revenue of more than 7 billion euros in 2017. However, significant structural changes in the marketplace are impending after the introduction of new regulations. Stricter rules governing the total number of gaming halls and the minimum distance allowed between them can lead to a considerable reduction in the amount of gambling venues in the medium term. Though the gaming machine operators have initiated over 1,000 legal proceedings to stall the implementation of these policies, the strong market growth that’s been seen in recent years has now come to a stop.